Sadly this washed out logo of Amastude is the only one I can find. I have loads of old harddrives at home, however I no longer have connectors for them. Oh well. That said, the brand would change monthly - the joy of having a brand no one knows about.
Amastude was my "brand" growing up. It stood for Amateur Studios. Not "Am a Stud" as many people think these days. It certainly gives a different meaning, and worse if you put the two meanings together....
I digress. Amastude was a number of different things, however it was always media related. I used Bradfield as my independent movie arm right up until I distributed my first movie, Roanoke.
However it was in America and my first years of UNI where I really made it work for me. Doing radio voiceovers allowed me to earn some money back through UNI, however it was the radio magazine that was a project I really enjoyed bringing to life.
I had never had a large interest in publishing before, so i'm not sure why one day I woke up and decided to do a magazine, but I did, and my personality generally doesn't allow me to stop ideas unless I get a very good reason too - see Author Proof and The Black Goblet.
I was involved with CMP Radio at the time, a radio station that allowed anyone to become a DJ. This would shut down due to costs, but I later invested with MWS Media into Reach OnAir. This increased my interest in online radio. I really like the idea of being a radio DJ, that said, I would generally play the same 20 tracks over and over.
So with this interest, and a desire to do a project during the Summer holidays before I started UNI I decided to create the Amastude Magazine.
Posting on a number of different forums I managed to assemble about 40 contributors who would write articles for free. The magazine would be free, people would just pay for postage. It was funded by £300-500 (can't remember exactly) birthday money from parents and family, from thereI would sell advertising.
I built the entire magazine in Microsoft Word, much to the disappointment of the printers. That said I made it pretty image heavy so it never looked like a word doc.
For the next 5 months, I sent out a magazine, at one point to 200 subscribers. It was printed, physical, shiny and in your hands - I really like that fact.
I had interviews with Pat Sharp (from fun house!), a boy-band launched themselves off the back of it, and we got loads of user submitted photos of their radio studios.
Around month 6 the MCPRS/PPL decided to crack down on the rules of Internet Radio. CMP Radio was to shut down. They made it extremely hard for about 12 months to do Internet Radio.
Maybe I should have used the magazine to launch a campaign that helped bring back radio to the hands of the users... but in truth, I was tired. I needed to spend time going out and getting advertising, and that time just was not there with my film-making passion also kicking off.
So I used the excuse of the rules changing to close down the magazine, filed a few copies away. My next involvement with radio would be back with Reach OnAir.